Vision, Mission, Purpose.

  • What is our vision?​

    What is our vision?​

    In a world of more… more people, more consumption, more offer, more temptation… ​

    We believe that ultimate personalization is the only way to stand out of the crowd.​

    Ultimate personalization to express your uniqueness, whether you are a company, a brand, an association, a community, a team or an individual. ​

    In a world of less, less ressources available… ​

    We believe that the only way is to act consciously.

  • What is our mission?​

    “Pioneering for a sustainable personalization industry ​”

    In each and everything we do, ​we try to set the standard for a better ​and more sustainable personalization industry.​

    From the choice of products to the decoration techniques, and supply chain solutions we set, we strive to look for a sustainable approach.

  • Our purpose

    Empower people to stand out consciously​

SOLO Group and midocean merged and offer a wide range of solutions of apparel, accessories and objects with advanced personalization options that make the possibility to stand out accessible to the many. And we strive to do it every day more sustainably. With useful products that last overtime, and with solutions that are always more respectful of the environment and people. Enabling our clients to show what makes them unique, both in form and substance. We help companies to stand out in a more sustainable way, so that they can all write a story that lasts.

What we do?

We are the european leader in the personalization industry with a multi category offer and advanced (web-to-print) personalization platform.

What we offer: A unique combination of three expertise

  • Timeless yet stylish

    True to our origins, we favour the creation of timeless models that adapt to all trends, bodies and uses, so that everyone can make our products their own, and use them again and again.

  • Trendy and multi-category specialist

    We strongly focus on a continuous path to introduce essential, functional and long-lasting products and are always looking to offer trendy and attractive ideas in all major categories to create conscious products.

  • Personalizing everything

    With our 17 different printing techniques we have the ability to customize every product, and assuring the best branding result per material, suiting every need and expectation.

    Hyperpersonalization services with YourChoice

    Special personalization services to create unique products, to fill all your desires. We strive to create the ideal customised product efficiently, quickly and in an environmentally-friendly way.

  • The One-stop-Shop experience

    One unified website to access a variety of products, simplifying searches and offering you a practical solution for all your needs : textile and/or goods, blank and/or printed. A global approach to accompany our clients every step of the way, from concept to execution, providing integrated solutions that meet their most specific needs.

What make us different: Accessibility is our motto

  • The right product at the right time

    Our agility is a valuable asset. We quickly adapt to market and customer demands, fostering collaboration and serving as your trusted partner.

    With over 50 years of success, our agility inspires customers, offering originality and innovation to meet their needs and stay accessible.

  • Product availability and fast delivery

    Our extensive network of warehouses across Europe ensures high levels of product availability. We are able to respond quickly to customer requests and guarantee fast delivery times. Our commitment to operational excellence enables us to maintain high levels of availability, giving customers the peace of mind that they can find products in stock when they need them.

  • Best prices that no one can compete with

    Quality should never be compromised for price. We offer products that balance superior quality and competitive pricing. Through optimized supply chains and operational efficiencies, we provide exceptional value without sacrificing quality. Our products meet performance, durability, and affordability expectations, empowering you to make smart choices without overspending.

  • Personalized support, lasting relations

    At SOLO Group, we attach great importance to lasting relationships. With more than 20 employees in our customer service department in Paris and in our subsidiaries, we offer personalised support to all our retailers and distributors, as well as to our customers. We strongly believe in building strong, trusting relationships and are committed to maintaining lasting relationships with our business partners.

  • Supply chain excellence for cost effectiveness & speed

    By effectively managing our supply chain, we ensure unbeatable lead times, exceptional quality and cost control. We are committed to continuous innovation to improve the added value of our supply chain, offering our customers customised, high-quality solutions in the shortest.

  • 17 techniques, Printed in 24h

    Our warehouse and production facility in Poland is, with a combined capacity of almost 30.000m2, the most prominent and productive one in Europe. In our semi-automated printing facility and with almost 800 midocean team members we produce over 5.6 million prints per month over 17 different print techniques. The agility of our infrastructure allows us to immediate upscale our production allowing us the capability of a 24 hour print service.

Values that drives us: True to our human values

  • We are bold and ambitious

    We are a forward-looking company, constantly embracing change and staying ahead of our industry’s new challenges. Our agility and adaptability ensure that we remain at the forefront of innovation and progress.

  • Unlock full potentials

    We believe in involving the right people at the right time and empowering them with the autonomy they need to make a meaningful impact. By encouraging collaboration and giving individuals the space to shine we drive collective success.

  • A passion reflected in our services and products

    From the design of our products to our customer service, we strive to deliver exceptional experiences. This passion is passed on to our employees, who always strive to give their best, and to our customers, who feel our dedication and enthusiasm in every interaction.

  • Fair and responsible relationships with all partners

    The Fair spirit generates a culture of social commitment, responsibility, and continuous improvement, ensuring fair responsible relationships but also fair prices and margins for all players in the value chain: from our factories, employees, service providers and partners.

  • The power of diversity

    From Poland, to Netherland, to France … teams from everywhere, where everyone can learn from each other.

We are sustainable, at heart: We act & care

  • Striving for more sustainable materials

    Working towards a full banning of disposable, single-use items and aim to reduce the number of these non bio-degradable products in our assortment to 0% We strive to produce with more sustainable materials, by selecting higher quality materials that are ethically sourced (like hemp or organic cotton), natural materials (like bamboo or cork) emphasize on recycled materials (like RPET, mix recycled fabrics, recycled paper). and consider whether materials and finished products lend themselves to a recycling process.

  • Both in quality and style

    Our products embody exceptional quality and innovative design. We work each product to meet the highest standards of style, comfort, and durability. By staying ahead of fashion trends, we offer collections that exceed customer expectations and deliver an exceptional product experience.

  • Heading to the minimal footprint

    We prioritize minimal waste in our business practices. Through late differentiation and stock centralization, we minimize excess inventory and customize products closer to actual demand, optimizing resources and reducing unnecessary waste.

  • Caring for our people all around the world

    We value and prioritize the well-being of our employees, customers, and partners. We provide a supportive and inclusive working environment, ensuring fair and safe conditions for all. Through community engagement and social initiatives, we strive to make a positive impact on the lives of individuals.

  • Preserving the planet

    Our focus on eco-friendly solutions reflects our dedication to preserving the planet for future generations. From reusing our ink to implement energy-efficient practices, we always prioritize reducing our ecological footprint. Through conscious choices and continuous improvement, we strive to create a more sustainable and environmentally friendly business model.

How we do it?

Offering a better imprint for businesses and for the world

We believe in empowering everyone to make a positive impact while providing the support and convenience they deserve. Together, we can create a more sustainable world without compromising on price, convenience, style or quality.

For the user: A superior product experience

> Quality products
> Timeless style
> Sustainable products

At the core of our brand, we place great importance on delivering a superior product experience to our customers. We meticulously curate our product offerings, ensuring that each item meets the highest standards of quality, style and sustainability.

For our clients and their clients: A convenient service and relation 

> Speed 
> Volume 
> Availability 
> Value for money 
> Trust


Proximity with effortless & accessible sustainability 

> Product selection 
> Monitoring 
> Commitments