Discover Solo.
Welcome to a new era of superlative personalization.
Solo blends decades of expertise in the development of garments and hard goods with a cutting-edge printing infrastructure.
In 2022, SOLO Group (33 years of expertise in blank garments) joined forces with midocean (60 years of expertise in hard goods and printing) to create a globally unique, customer-centric business model.
As one unified group, Solo delivers a seamless, one-stop solution for blank and printed garments and hard goods —available 24/7, all year round. With over 1,600 employees across Europe, America, Africa, and Asia, we serve clients in 60+ countries, reaffirming our market leadership.
We are driven by simplicity, innovation, sustainability, and transparency. We empower people and brands to express their uniqueness—consciously and creatively. We believe in making personalization not only accessible but also meaningful, balancing design, speed, quality, and price in a world that demands both performance and purpose.
Our vision.
In a world of more…
An endless flood of information. A relentless race for consumption. The pressure of competition. The weight of constant comparison.
We believe in Superlative Personalization the perfect balance of performance, design, creativity, affordability, and speed to help brands rise above the noise and reveal their true essence.
In a world of less…
With resources more limited than ever, we must perform consciously.
Our mission.
Pioneering for a performing, sustainable personalization industry
We create media solutions that express identity and deliver value—through sustainable and functional products. Combining creativity, technology, and speed, we make personalization accessible, scalable, and impactful.
Our purpose.
Empowering People and Companies to Stand Out Consciously
Our media solutions foster loyalty and meaning—leaving a positive, lasting impact.
Our integrated model.
Solo controls sourcing, printing, and distribution with 250+ trusted suppliers and dedicated facilities across Europe and Asia.
With 75% of orders processed online or via API, we ensure efficient, reliable service—allowing our partners to focus on growing their business.
Solo brand architecture.
The Group operates through an innovative structure to craft solutions for any customer needs, from blank to printed hard goods and textiles anywhere in the world.
Operating under the trade name Solo Paris, the company focuses on distributing blank apparel to distributors, printers, and workwear resellers.
Operating under the trade name Solo midocean, the company focuses on selling printed or unprinted apparel and hardgoods to promotional resellers
The company supports leading garments brands SOL’S, NEOBLU, RTP APPAREL, and ATF and distributes these brands to all mentioned distribution channels
