Building the future of custom-branded merchandise.
In 2022, SOLO Group joined forces with midocean and in 2025 our offer was extended even further when XD Connects joined the group.
Together, we blend decades of expertise in the development of garments and hard goods with a cutting-edge printing infrastructure — combining quality, service, personalization, innovation and conscious choices with market-leading cost efficiency and operational excellence.
As one unified group, Solo delivers a seamless, one-stop solution for blank and printed garments and hard goods — available 24/7, all year round. With over 2900 employees across Europe, America, Africa, and Asia, we serve clients in 60+ countries, reaffirming our market leadership.
Our promise.
We make it easy
By being your partner, your one-stop shop, for all your needs.
We are your multi-category specialist with Europe’s broadest product universe and easiest buying experience.
From smart-value essentials to premium design, blank or customized, within one ecosystem.
1
We empower your business
By providing competitive pricing, speed, stock capacity and availability.
We offer flexibility to order ready-to-use or customized products depending on your needs.
All within a seamless, digitally enabled experience…
2
Four promises define how we show up for our customers, every day, across every market we serve.
We innovate inspired by you
By continuously bringing you innovation, personalization and creativity based on your needs.
We offer faster product development cycles and trend-driven, design-led collections.
3
We are honest about impact
By being transparent about our impact and providing demonstrable lower-impact products and traceability.
We offer a market-leading sustainability framework, with responsible material options across all price tiers.
4
Our vision.
In a world of more:
more people, more consumption, more choice - we believe the only way to truly stand out is through ultimate customization.
In a world of less:
fewer resources, no room for waste - we believe the only way forward is to act consciously.
We empower companies and individuals to express uniqueness responsibly by being the most complete, efficient, innovative, lower-impact, and digitally connected partner in custom-branded merchandise.
Our mission.
Setting the new standard for a high-performing and responsible custom-branded merchandise industry.
Our ambition.
Be the partner of choice for resellers across Europe: trust, reliability, accessibility.
1
Set the benchmark for speed and cost excellence.
2
Be Europe's leading full service one-stop shop for custom-branded merchandise.
Lead the market across all product categories (multi-category specialist).
3
Make responsible sourcing a competitive advantage.
4
Key figures.
5 750
products
10
garments categories
30K
skus
500+
24h
lead time
printing machines
13
hard goods categories
44Km²
production area