Building the future of custom-branded merchandise.
In 2022, SOLO Group joined forces with midocean and in 2025 our offer was extended even further when XD Connects joined the group.
Together, we blend decades of expertise in the development of garments and hard goods with a cutting-edge printing infrastructure — combining quality, service, personalization, innovation and conscious choices with market-leading cost efficiency and operational excellence.
WHY?
Because people will always need to connect and we believe they shouldn’t be limited to do so.
WHAT?
Europe's leading full service one-stop shop for custom-branded merchandise.
HOW?
One platform, to help you grow
One partner, to service your needs
One buying experience, to make your life easier
Our promise.
Four promises define how we show up for our customers, every day, across every market we serve.
1
We make it easy
By being your partner, your one-stop shop, for all your needs.
We are your multi-category specialist with Europe’s broadest product universe and easiest buying experience.
From smart-value essentials to premium design, blank or customized, within one ecosystem.
2
We empower your business
By providing competitive pricing, speed, stock capacity and availability.
We offer flexibility to order ready-to-use or customized products depending on your needs.
All within a seamless, digitally enabled experience…
3
We innovate inspired by you
By continuously bringing you innovation, personalization and creativity based on your needs.
We offer faster product development cycles and trend-driven, design-led collections.
4
We are honest about impact
By being transparent about our impact and providing demonstrable lower-impact products and traceability.
We offer a market-leading sustainability framework, with responsible material options across all price tiers.
Our vision.
In a world of more…
more people, more consumption, more choice - we believe the only way to truly stand out is through ultimate customization.
In a world of less…
fewer resources, no room for waste - we believe the only way forward is to act consciously.
We empower companies and individuals to connect and express uniqueness responsibly.
Our mission.
Setting the new standard for a high-performing and responsible custom-branded merchandise industry.
Key figures.
5750+
products
10
textile categories
30K
skus
12
hard goods categories
24h
lead time
500+
printing machines
44Km²
production area